I led content marketing and strategy for a D.E. Shaw-backed startup, working with partners like Patreon, Cameo, and Skillshare. Projects included campaign concepting, video scripting, influencer marketing, brand identity and messaging, performance creative, website copy and architecture, GTM and product marketing materials, leading activations for events like JNUC and HR Tech, and launching a podcast with guests from companies like Namely and Teal.